Marketing is undergoing tectonic shifts. To navigate and accelerate the new era of social media, you should no longer ask what your followers can do for you, but ask what you can do for your followers. Following a seminar by Shama Hyder, social media guru and branding expert, at SXSW, we explore how rethinking your role as a brand in the age of social media can help you build brand loyalty.
It can be both an exciting and overwhelming process building your company brand. There are tons of questions to answer, like what personality traits your brand will exemplify and how you'll communicate with your audience.. In a nutshell, constructing your brand identity forces you to ask, "Who am I?" Thankfully, there are a few keys to ensuring your brand comes off polished, effective and authentically you.
Being heard in the boardroom can make or break your ability to be effective at work. If you're talked over, ignored or left out of decision-making, it's a lot more challenging to enjoy complete ownership of a project or idea. And gender plays an undeniable factor in who is likely to get the floor.
Have you read the news? Of course, you've read the news. Amazon is acquiring Whole Foods in a deal worth $13.4 billion. It's huge - and not just for the price tag. Amazon is finalizing its push into the grocery business and acquiring another income stream into its already bustling enterprise - expanding its brick-and-mortar footprint. Here's why that's smart.
Have you always dreamed of being your own boss? Do you have a side hustle you want to turn into something more? You aren't alone. Making your own money doing what you love is a part of the American dream. However, maintaining cash flow can be a real challenge.
Alternative investments are big business, and they are gaining in popularity. Around $3.8 trillion in assets are under management in venture capital (VC) and private equity (PE), and a whopping $495 billion in aggregate capital raised. According to DarcMatter, some alternative investment funds have seen a 70 percent jump in participation over the past two years. It's no wonder. They provide a way for wealthy individuals to invest in unlisted and growing companies (big upside) while offering a source of funding for startups and mature companies that want to escape traditional financing structures.
Approaching salary negotiations can be daunting, especially if you haven’t done much asking over the course of your career. It's unfortunate, but there are many women who do not think to ask for a salary raise or, even know how to approach negotiations. The following tips and tricks will provide some assistance.
You might have been hearing about the "Fed Rate" increase in the news lately. Last month, the Federal Reserve voted to increase its benchmark short-term interest rate by one-quarter of a percentage point. Now, that might sound really small, but this is only the second time the rate has gone up in roughly 10 years and there are some signs that December's Fed Rate increase is only the beginning.
The trendy retail startup Nasty Gal spent years as a success story. Led by founder Sophia Amoruso, the company seemed to have a knack for picking items that women just had to have. Between that and a smart e-commerce strategy, Nasty Gal seemed unstoppable -- or at least it did until November 2016 when the company filed for bankruptcy.