Harnessing the Power of Diversity

Harnessing the Power of Diversity

Most companies have come to appreciate the importance of diversity. At least from a PR perspective. Meanwhile, harnessing the power of diversity is about more than just putting a picture of a minority employee up on a company website. It is about truly understanding and utilizing the asset that having people with other ideas and perspectives on board represents.

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Brand Building in the Digital Age: It’s not you, it’s them

Brand Building in the Digital Age: It’s not you, it’s them

Marketing is undergoing tectonic shifts. To navigate and accelerate the new era of social media, you should no longer ask what your followers can do for you, but ask what you can do for your followers. Following a seminar by Shama Hyder, social media guru and branding expert, at SXSW, we explore how rethinking your role as a brand in the age of social media can help you build brand loyalty.

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Brand Strategy 101: Building Your Company Identity

Brand Strategy 101: Building Your Company Identity

It can be both an exciting and overwhelming process building your company brand. There are tons of questions to answer, like what personality traits your brand will exemplify and how you'll communicate with your audience.. In a nutshell, constructing your brand identity forces you to ask, "Who am I?" Thankfully, there are a few keys to ensuring your brand comes off polished, effective and authentically you.

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What Amazon Knows that No One Else Does

What Amazon Knows that No One Else Does

Have you read the news? Of course, you've read the news.  Amazon is acquiring Whole Foods in a deal worth $13.4 billion. It's huge - and not just for the price tag. Amazon is finalizing its push into the grocery business and acquiring another income stream into its already bustling enterprise - expanding its brick-and-mortar footprint.  Here's why that's smart.

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Venture Capital, Private Equity – What's the Difference?

Venture Capital, Private Equity – What's the Difference?

Alternative investments are big business, and they are gaining in popularity. Around $3.8 trillion in assets are under management in venture capital (VC) and private equity (PE), and a whopping $495 billion in aggregate capital raised. According to DarcMatter, some alternative investment funds have seen a 70 percent jump in participation over the past two years. It's no wonder. They provide a way for wealthy individuals to invest in unlisted and growing companies (big upside) while offering a source of funding for startups and mature companies that want to escape traditional financing structures.

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Confused About the Fed Rate Increase? Here Is How It Impacts You

Confused About the Fed Rate Increase? Here Is How It Impacts You

You might have been hearing about the "Fed Rate" increase in the news lately. Last month, the Federal Reserve voted to increase its benchmark short-term interest rate by one-quarter of a percentage point. Now, that might sound really small, but this is only the second time the rate has gone up in roughly 10 years and there are some signs that December's Fed Rate increase is only the beginning.

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5 Things to Learn From The Nasty Gal Bankruptcy

5 Things to Learn From The Nasty Gal Bankruptcy

The trendy retail startup Nasty Gal spent years as a success story. Led by founder Sophia Amoruso, the company seemed to have a knack for picking items that women just had to have. Between that and a smart e-commerce strategy, Nasty Gal seemed unstoppable -- or at least it did until November 2016 when the company filed for bankruptcy.

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The Power of Partnerships

The Power of Partnerships

Over the last decade, we have seen an exponential surge in women business owners. There has also been a growing number of women entrepreneurs shifting from ownership in small businesses to scalable growth companies. Additionally, to maximize scale and growth opportunities, there are some girl bosses who have decided to make their drive for success a joint effort.  

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The Self-Empowered SalesWoman

The Self-Empowered SalesWoman

In a world that is perplexed, afraid, and overwhelmed by the recent election, the role women play in not just politics, but corporate America is one that demands clear definition. For entrepreneurs and business executives, quarter four (Q4) requires intentional strategies to seal the deal. For powerful, intelligent, savvy, and sophisticated women, charting a path for success is not optional. Whether you’re an executive in need of sharpening your sales skills or a budding entrepreneur with a million dollar idea, how you position yourself determines how you accomplish your objectives.

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3 Ways That You Are Wasting Money and What to Do Instead

3 Ways That You Are Wasting Money and What to Do Instead

Have you ever tried to reduce debt, improve savings, or make progress on your financial goals, but didn’t know where to start?  It may have seemed like an impossible hurdle because you didn’t have the money to get ahead. You may have even thought that if something drastic didn’t change, then you would be stuck in a financial rut forever. The good news is that you don’t have to get a raise or hit the lottery to make progress on your financial goals.

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