Brand Strategy 101: Building Your Company Identity

Brand Strategy 101: Building Your Company Identity

It can be both an exciting and overwhelming process building your company brand. There are tons of questions to answer, like what personality traits your brand will exemplify and how you'll communicate with your audience.. In a nutshell, constructing your brand identity forces you to ask, "Who am I?" Thankfully, there are a few keys to ensuring your brand comes off polished, effective and authentically you.

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The Perfect Man: When Good on Paper Isn't Good Enough

The Perfect Man: When Good on Paper Isn't Good Enough

Have you ever been in a relationship with someone who seemed perfect for you on paper, but something was just off? He's educated, has a prestigious job, your parents would love him and he's even really good looking, but there's still something missing. These are the moments you may start to doubt your sanity or wonder if you're waiting for a fairy tale that doesn't exist. Maybe you should just settle for good enough and hope that a logic-based decision will eventually lead to an emotional connection and a satisfying relationship. But what if it doesn't?

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4 Ways Cliques Hinder Collaboration Among Women

4 Ways Cliques Hinder Collaboration Among Women

Consider yourself blessed if you have a trusted group of friends who genuinely love, support and are loyal to each other. A circle of trust is a gift. However, a clique is different. A clique is not simply a circle of close girlfriends who are encouraging and supportive of each other. The problem begins when that group of friends intentionally isolate other women. That's when the circle becomes a clique. 

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5 Ways to Support a Friend Suffering From Postpartum Depression

5 Ways to Support a Friend Suffering From Postpartum Depression

Postpartum depression is defined by the National Institute of Mental Health as "a mood disorder that can affect women after childbirth," and approximately one in seven new mothers experience it to some degree. Common symptoms include mood swings, feeling overwhelmed, unexplained sadness and/or irritability, and sleep and appetite issues. If someone you love is experiencing PPD, here are five ways you can offer your support.

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Our Top Destinations for the Perfect Girls' Trip

Our Top Destinations for the Perfect Girls' Trip

Planning the ultimate girls' trip? Look no further, we've based these preferred destinations on a few top requirements: walkable streets, boutique hotels and spas, plus lots of activities to keep your girlfriends entertained. What makes these types of getaways so charming, no matter who you bring on your trips, is that there's something in each city for every type of girl to enjoy.

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5 Simple Scientific Skincare Secrets for Achieving that Glow

5 Simple Scientific Skincare Secrets for Achieving that Glow

Do you have it? Have you had it? When did you lose it? The elusive glow, it’s not just for A-list celebrities and surprisingly it’s also as much about what you don’t use, as what you do.Skin glows with health when it’s cared for carefully, correctly and cautiously. It’s a happy space found only when understanding the foundational pillars of skin science. After all, how can you expect to work-with-it, without truly understanding it first?

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What Amazon Knows that No One Else Does

What Amazon Knows that No One Else Does

Have you read the news? Of course, you've read the news.  Amazon is acquiring Whole Foods in a deal worth $13.4 billion. It's huge - and not just for the price tag. Amazon is finalizing its push into the grocery business and acquiring another income stream into its already bustling enterprise - expanding its brick-and-mortar footprint.  Here's why that's smart.

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Bold. Bright. Stripes and White: Trends that we Love for Spring/Summer '17

Bold. Bright. Stripes and White: Trends that we Love for Spring/Summer '17

With Summer just around the corner, it’s time to refresh your wardrobe to be ready for the season. No wardrobe is complete without a few trend pieces to keep your look up to date, so we’re sharing some of the top fashion trends for this summer. Whether you go full out catwalk style, or just tease the trend with some statement pieces, you can try all these looks at home to be ahead of the curve for 2017.

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Venture Capital, Private Equity – What's the Difference?

Venture Capital, Private Equity – What's the Difference?

Alternative investments are big business, and they are gaining in popularity. Around $3.8 trillion in assets are under management in venture capital (VC) and private equity (PE), and a whopping $495 billion in aggregate capital raised. According to DarcMatter, some alternative investment funds have seen a 70 percent jump in participation over the past two years. It's no wonder. They provide a way for wealthy individuals to invest in unlisted and growing companies (big upside) while offering a source of funding for startups and mature companies that want to escape traditional financing structures.

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A ProperGirl's Guide: Discussing Politics Without Ruining Relationships

A ProperGirl's Guide: Discussing Politics Without Ruining Relationships

A well-balanced woman is inspired to gather insight, share stories and be passionate about her convictions. However, given today's political landscape, such passion and conviction can have adverse effects on relationships.

A Proper Girl should know how to navigate these situations respectfully and still contribute to the conversation, which is why we've come up with a guide to discussing politics without putting your relationships at risk.

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5 Ways to Make Running Not the Literal Worst

Running is a cheap and convenient way to get your regular sweat on, but it can sometimes lead to motivation troubles. Breaking through the struggle, however, can come with amazing rewards: improved cardiovascular health, lowered risk of cancer and boosted mood, just to name a few.

So, how do you make running not suck for you?

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Confused About the Fed Rate Increase? Here Is How It Impacts You

Confused About the Fed Rate Increase? Here Is How It Impacts You

You might have been hearing about the "Fed Rate" increase in the news lately. Last month, the Federal Reserve voted to increase its benchmark short-term interest rate by one-quarter of a percentage point. Now, that might sound really small, but this is only the second time the rate has gone up in roughly 10 years and there are some signs that December's Fed Rate increase is only the beginning.

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Essential Beauty Items for a Long-Haul Flight

Essential Beauty Items for a Long-Haul Flight

Spending any amount of time at 30,000 feet can be detrimental to your health. And although drinking a copious amount of water is your best defense, the hours of exposure to dry, recycled air can ensure that you arrive at your destination looking and feeling like the undead. Check out our top tips to help you arrive at the gate looking like you've just left the spa, rather than the airplane seat.

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5 Things to Learn From The Nasty Gal Bankruptcy

5 Things to Learn From The Nasty Gal Bankruptcy

The trendy retail startup Nasty Gal spent years as a success story. Led by founder Sophia Amoruso, the company seemed to have a knack for picking items that women just had to have. Between that and a smart e-commerce strategy, Nasty Gal seemed unstoppable -- or at least it did until November 2016 when the company filed for bankruptcy.

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